33 pages 1 hour read

Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

Nonfiction | Book | Adult | Published in 2006

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Before You Read

Reviews & Readership

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Review Roundup

Made to Stick by Chip and Dan Heath is praised for its insightful and practical approach to making ideas memorable and impactful. Reviewers appreciate the clear, engaging writing style and real-world examples. Criticisms include occasional redundancy and a perceived oversimplification of complex concepts. Nonetheless, it is widely recommended for communicators seeking to enhance their message delivery.

Who should read this

Who Should Read Made to Stick?

Readers who savor engaging insights on communication strategies will relish Made to Stick by Chip Heath and Dan Heath. Fans of The Tipping Point by Malcolm Gladwell and Influence by Robert Cialdini—both renowned for dissecting impactful ideas—will find it equally compelling. This book is perfect for marketers, educators, and leaders seeking to make their messages unforgettable.

Recommended

Reading Age

18+years

Book Details

Topics
Psychology
Leadership/Organization/Management
Business / Economics
Themes
Values/Ideas: Win & Lose
Values/Ideas: Trust & Doubt
Values/Ideas: Fame
Genre
Psychology
Self Help